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Volume 6 Issue 1
Understanding Citizen’s Continuance Intention to Use e-Government Website: a Composite View of Technology Acceptance Model and Computer Self-Efficacy
Sivaporn Wangpipatwong 1, Wichian Chutimaskul 2, and Borworn Papasratorn 2
1 Bangkok University, Thailand
2 King Mongkut’s University of Technology Thonburi, Thailand
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Although initial use of e-Government websites is an important indicator of e-Government success, it does not necessarily lead to the desired outcomes unless a significant number of citizens move beyond the initial adoption and use e-Government websites on a continued basis. This study thereby aims to understand the fundamental factors influencing the citizen’s continuance intention to use e-Government websites by using a composite view of Technology Acceptance Model (TAM) and computer self-efficacy. To empirically test the proposed model, the web-based survey was employed to collect the data from citizens. The participants consisted of 614 country-wide citizens with at least a bachelor’s degree and an experience with e-Government websites. The dispersion of participants was comparable to the Internet user profile of Thailand wherein Internet users were concentrated in Bangkok and vicinity and the rest were distributed in other regions with nearly equivalent proportion. Regression analysis was conducted to test the model. The results revealed that perceived usefulness and perceived ease of use of e-Government websites and citizen’s computer self-efficacy directly enhanced citizen’s continuance intention to use e-Government websites. Perceived usefulness was the strongest predictor of continuance intention whereas computer self-efficacy was the weakest predictor. In addition, perceived ease of use of e-Government websites indirectly enhanced citizen’s continuance intention through perceived usefulness. Hence, this study suggests that developing e-Government websites that are easy to use will enhance the usefulness of the websites and indirectly increase the continuance intention to use the websites. Besides, the results from this study imply that TAM together with computer self-efficacy can be applied to understand the citizen’s continuance intention to use e-Government websites.
Keywords:
e-Government, technology acceptance model, computer self-efficacy, continuance intention.
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